How to market your field service company in 2019
With the field service management sector becoming more and more dense every year, it is becoming increasingly difficult to differentiate your companies message from the countless other competitors offering a similar solution. So with that, we’ve came up with a few tips to help you better market your company this year!
1. Your website
How many times have you searched the internet for something, found what you wanted and then landed on a web-page that is poorly designed with a lack of information? It’s something that everyone has experienced at one time or another and has caused potential enquiries to look else where. Our first suggestion is to provide a website that is uncluttered, streamlined and promotes your company in a professional and positive light. Your website is essentially your digital “shop window” to anyone searching for your products/services. Another recommendation for this area would also be to make sure that your website is optimized for mobile based users as “the number of mobile search users is expected to increase to 221 million users by 2020. “
2. Brand image
Your brand has an image and that brand image is represented by your engineers/technicians that portray your image to your consumers. Investing in company uniforms for your engineers/technicians as well as making sure that your work vehicles have company branding presents your company as a professional outfit. It is also important that your branding is on all your customer documents (quotes, invoices, work orders etc.) which is one of the first things your leads and customers will see.
3. Building relationships with your existing customers
You should always check in with your existing customer base, any small issues or problems can be identified quickly and resolved before becoming anything major. Building a good relationship with your customers can turn them into loyal customers that will refer more and more new business and new customers your way. Word of mouth is one of the most powerful marketing marketing channels as it is always coming from a reliable trustworthy source that is well known to the potential new customer. According to research done by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.
Reviews are a great way of showing potential customers how your customer base rates your service. 94% of customers read online reviews and in the service business, positive testimonials can make a contractor seem trustworthy and reliable. Winning more business can potentially be just a positive review away.
We hope these tips can help you in 2019 to market your service business better and stand out from the crowd!