How to Calculate Your True Hourly Rate

If you ask most field service business owners how they set their labour rate, they’ll describe some version of the same process: they looked at what competitors were charging, took something close to that figure, and called it a day.

The problem is that what competitors charge tells you nothing about whether those competitors are profitable. A lot of them aren’t.

Pricing from gut feel or market comparison means you might be covering costs, or you might be quietly subsidising every job you do. The only way to know is to build your rate from the ground up, starting with what an engineer actually costs you per hour and working forward to a price that covers everything and still leaves margin.

Table of Contents:

  1. Why most hourly rates are wrong
  2. Step 1 — Calculate the true cost of an engineer’s wages
  3. Step 2 — Add the van and fuel
  4. Step 3 — Add overheads that aren’t the engineer or the van
  5. Step 4 — Work out your real billable hours
  6. Step 5 — Calculate your break-even rate
  7. Step 6 — Add your profit margin
  8. A worked example: one engineer, full year
  9. What the market is actually charging
  10. How to use your rate in practice
  11. Frequently asked questions

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Why most hourly rates are wrong

Most business owners think of their engineer cost as salary plus maybe a van. The actual picture is more complicated.

On top of the salary, you’re paying employer’s National Insurance at 15% on most of the wage (from April 2025, on anything above £5,000 per year), making pension contributions, and covering 28 days of holiday during which no billable work happens. Add sick pay, training days, and any time spent travelling between jobs rather than working on them.

Then there’s the van: not just fuel, but insurance, road tax, servicing, MOT, tyres, and depreciation. A typical field service van costs between £8,000 and £12,000 per year once you account for all of it.

Add tools and equipment, public liability insurance, employers’ liability insurance, software, admin time, and a share of any office or storage costs, and the number gets much bigger.

If you’re only thinking about salary and fuel, you’re almost certainly undercharging.


Step 1 — Calculate the true cost of an engineer’s wages

Start with gross salary

Field service engineer salaries in the UK currently sit around £30,000 to £38,000 per year, based on ONS ASHE 2025 data. Experienced gas engineers and HVAC specialists often sit higher, at £38,000 to £45,000. Use your actual figure for this exercise. For the worked example later, we’ll use £34,000, which is roughly the market midpoint.

Add employer’s National Insurance

From April 2025, employer NIC is 15% on earnings above £5,000 per year (the Secondary Threshold dropped from £9,100 to £5,000 under the October 2024 Budget changes).

For an engineer on £34,000:

  • Earnings subject to NIC: £34,000 − £5,000 = £29,000
  • Employer NIC: £29,000 × 15% = £4,350

If your business has fewer than four or five employees and qualifies for the Employment Allowance (now £10,500 from April 2025, with the previous £100,000 eligibility cap removed), you can offset some of this against your NIC bill. It’s still a real cost per engineer, and it needs to be in the calculation.

Add pension contributions

Auto-enrolment requires a minimum employer contribution of 3% on qualifying earnings. Qualifying earnings for 2025/26 are those between £6,240 and £50,270 per year.

For an engineer on £34,000:

  • Qualifying earnings: £34,000 − £6,240 = £27,760
  • Employer pension at 3%: £27,760 × 3% = £833

Many employers contribute more than the minimum; 4% or 5% is common as a retention incentive. Use your actual rate.

Add holiday pay

UK employees are entitled to 5.6 weeks of paid annual leave, which works out to 28 days for a five-day worker. That’s 28 days of wages being paid while no billable work is happening.

For an engineer on £34,000:

  • Daily cost: £34,000 ÷ 260 working days = £130.77 per day
  • 28 days’ holiday pay: 28 × £130.77 = £3,662

This isn’t additional money on top of the salary; it’s already inside the salary figure. But it matters because it reduces the number of days you can charge a client for that engineer’s time. We’ll come back to this in Step 4.

Add sick pay provision

From April 2026, Statutory Sick Pay is payable from day one of illness. The three-day waiting period is gone, and the lower earnings limit has been removed. SSP in 2026/27 is £123.25 per week.

For budgeting purposes, you should assume a realistic level of absence. The UK average for sick days across all industries is around 5 to 7 days per year. Field service work, particularly trades involving physical labour and outdoor conditions, tends to run higher. A provision of 5 to 6 sick days per engineer per year is prudent.

At £130.77 per day, 5 days works out to approximately £654 per year, though much of this is offset by the SSP payment itself. For practical purposes, build in a sick pay buffer of around £500 to £700 to cover any excess above SSP and the cost of reshuffling jobs when engineers are out.

Full employment cost summary (wages element)

Cost component Annual amount
Gross salary £34,000
Employer NIC (15% above £5,000) £4,350
Employer pension (3% on qualifying earnings) £833
Sick pay provision £600
Total wage cost per engineer £39,783

Workers Cutting Metal Beam with Saw


Step 2 — Add the van and fuel

A field service van is not just a fuel cost. It’s a commonly underestimated part of the calculation, and in most businesses it’s the second-largest cost after wages.

Purchase or finance cost / depreciation

Whether you own or lease, you need to spread the vehicle cost across the year. A mid-range workhorse (a Ford Transit Custom, Volkswagen Transporter, or similar) costs roughly £28,000 to £38,000 new. Over a four-year replacement cycle, you lose perhaps £5,000 to £8,000 per year in depreciation depending on spec and condition at resale. On a lease, the monthly payment does this calculation for you; a typical mid-range van lease runs £350 to £550 per month including VAT, or roughly £4,200 to £6,600 per year net of VAT.

For this exercise, use £5,500 as an annual depreciation or equivalent lease cost.

Van insurance

Commercial van insurance for a field service vehicle, covering tools in transit, business use, and the usual risks, costs between £1,200 and £1,800 per year for a named driver with a clean record. Fleet policies reduce this once you have three or more vehicles.

Use £1,400 as a working figure.

Road tax (Vehicle Excise Duty)

For light goods vehicles (vans up to 3,500kg gross), the flat annual rate is £320.

Servicing and maintenance

This includes scheduled services, tyres (a set of four commercial van tyres costs £400 to £600), MOT (maximum £58.60 for a van up to 3,000kg), brakes, wiper blades, and unscheduled repairs. A reasonable budget is £800 to £1,200 per year for a vehicle in normal field service use, call it £1,000.

Fuel

Fuel is the most variable cost and already covered in detail in the Fieldmotion fuel costs article. For a typical field service engineer travelling 20,000 miles per year in a diesel van at 185p per litre and around 40mpg, the annual fuel bill is roughly £2,100 to £2,600. Use £2,400 as a baseline, and adjust based on your territory size.

Van costs summary

Cost component Annual amount
Depreciation / lease equivalent £5,500
Insurance £1,400
Road tax £320
Servicing, tyres, maintenance £1,000
Fuel (20,000 miles at 185p/litre, ~40mpg) £2,400
Total van cost per engineer £10,620

tools van field worker


Step 3 — Add overheads that aren’t the engineer or the van

Every engineer carries a share of the overhead costs of running your business. These need to be allocated per engineer and loaded into the rate.

Overhead costs to allocate include:

  • Insurance (not the van). Public liability insurance for a multi-engineer field service business covering £2 million of liability runs £800 to £2,000 per year depending on turnover and trade. Employers’ liability insurance, required by law if you have employees, typically costs £1,000 to £2,500 per year for a team of five to ten. Combined, allow £400 to £600 per engineer per year once spread across the team.
  • Tools and equipment. A working set of hand tools, test equipment, and trade-specific gear for a field engineer costs £1,500 to £3,000 to replace, and depreciates over four to five years. That’s £300 to £600 per year per engineer before any specialist equipment.
  • Training and certifications. Gas Safe registration renewal, F-Gas certification, NICEIC or NAPIT accreditation, first aid refreshers, and trade-specific CPD. Budget £300 to £600 per engineer per year, more for specialisms requiring annual recertification.
  • Software and systems. Field service management software (like Fieldmotion), accounting software, job costing tools, and mobile data allowances. This typically costs £100 to £300 per engineer per month, or £1,200 to £3,600 per year, depending on the platform and your license model.
  • Admin and office costs. If you have office staff, a premises, or back-office overhead, this needs apportioning too. For a business with one admin person supporting five engineers, their salary and associated costs need to be divided across those five engineers. For this exercise, we’ll assume back-office overhead averaging £2,000 per engineer per year. Adjust for your own setup.

Overhead cost summary per engineer

Cost component Annual amount
Insurance (PL + EL, apportioned) £500
Tools and equipment depreciation £400
Training and certifications £400
Software and systems £1,800
Admin and office overhead £2,000
Total overhead per engineer £5,100

tools and equipment


Step 4 — Work out your real billable hours

Most businesses get this wrong. They assume 40 hours a week, 52 weeks a year equals 2,080 billable hours. That figure is completely unrealistic.

Start with the working year

A standard working year at 40 hours per week and 52 weeks is 2,080 hours. But immediately subtract:

  • 28 days’ statutory holiday: 28 × 8 hours = 224 hours
  • Bank holidays (if paid and not included in the 28 days): typically 8 days = 64 hours
  • Sick days (5-day realistic budget): 5 × 8 hours = 40 hours
  • Training days: 2 to 3 days per year = 16 to 24 hours

That leaves approximately 1,728 to 1,736 hours of time the engineer is actually at work during the year.

Now subtract non-billable working time

Not every hour an engineer is at work generates a billable charge to a customer. Time that typically cannot be invoiced includes:

  • Travel between jobs (not always included in the customer charge)
  • Collecting parts or returning to depot
  • Completing job sheets, paperwork, and admin
  • Pre-job briefings or tool checks
  • Attending quote visits that don’t convert
  • Time on aborted or rescheduled jobs

For a well-organised business with strong scheduling, route planning, and digital job management, a realistic billable utilisation rate is 65% to 75% of available working hours. For less organised operations, it can drop below 60%. Field service software consistently reduces non-billable time: less travel between jobs, no depot runs to collect paperwork, same-day digital job completion. But even with good systems, 70% is a strong, realistic target.

At 70% utilisation of 1,730 available hours:

1,730 × 0.70 = 1,211 billable hours per engineer per year

That’s the realistic productive output you’re working with when setting prices. Many businesses that assume 2,080 billable hours are overstating their capacity by more than 70% before they’ve considered a single cost.

man using work pc


Step 5 — Calculate your break-even rate

Now add up all the annual costs for one engineer:

Cost element Annual total
Total wage cost £39,783
Total van cost £10,620
Total overhead £5,100
Total cost per engineer per year £55,503

Divide by the realistic billable hours:

£55,503 ÷ 1,211 hours = £45.83 per billable hour

This is your break-even rate: the minimum you need to charge for each billable hour simply to cover costs. At this rate, you are earning nothing.

Most business owners would be surprised how high this floor is before they’ve added a single penny of profit.


Step 6 — Add your profit margin

Breaking even is not a business. You need to charge above this floor to fund growth, handle unexpected costs, invest in equipment, cover quiet periods, and actually reward yourself and your shareholders for the risk of running the business.

A sensible profit margin for a field service business is 15% to 25% on labour. The lower end is appropriate in highly competitive, price-sensitive markets. The higher end is achievable when you’re differentiated, well-reviewed, and operating efficiently.

Adding a 20% net margin to a £45.83 break-even rate:

£45.83 ÷ (1 − 0.20) = £57.29 per hour

Round this to £55 to £60 per hour as a starting point for a standard field service hourly rate for a single engineer in most UK markets outside London.

This calculation tells you what you need to charge, not what you should quote on every job. Materials, call-out fees, and complexity all sit on top of this floor.

desirable profit margin


A worked example: one engineer, full year

Here’s the full picture for a mid-market field service business with one engineer on £34,000 gross salary.

Category Cost
Gross salary £34,000
Employer NIC £4,350
Employer pension (3%) £833
Sick pay provision £600
Van depreciation/lease £5,500
Van insurance £1,400
Road tax £320
Van servicing and maintenance £1,000
Fuel (20,000 miles) £2,400
Business insurance (apportioned) £500
Tools and equipment £400
Training £400
Software and systems £1,800
Admin overhead £2,000
Total annual cost £55,503
Realistic billable hours (1,730 × 70%) 1,211 hours
Break-even hourly rate £45.83
With 20% net margin £57.29

If you have five engineers all on similar terms and costs, multiply these figures by five. Shared overheads like admin staff and software won’t scale at the same rate, so the per-engineer cost drops as the team grows, and that’s where the margin improvement starts to appear.


What the market is actually charging

The calculation above produces a floor rate of £55 to £60 per hour. Here’s where that sits against what trades businesses are actually charging customers in 2025 and 2026.

Based on current market data from Checkatrade, MyBuilder, and Logic4training:

  • Plumbers: £40 to £60 per hour nationally, averaging around £50. London rates reach £60 to £120. Day rates average £325 to £375.
  • Gas and heating engineers: average hourly rate of £58.57 in 2026 according to Gas Engineer Software data from 6,000+ UK businesses. Day rates average £400. Emergency call-out fees average £75.
  • Electricians: £44 per hour average in 2025 (Logic4training survey). Day rates £125 to £600, averaging £335.

What’s revealing about these figures is that the market average for plumbers is close to the break-even floor calculated above, not comfortably above it. Businesses charging £40 to £45 per hour with a van and a £30,000-plus engineer are almost certainly not covering their true costs, or they are cutting corners somewhere in their cost structure.

The average heating engineer rate of around £58 per hour sits right where the numbers suggest it needs to be for a viable business. Electricians at £44 average suggest the electrical sector has a widespread pricing problem at the lower end.

Your rate should be set by your costs plus your target margin, then checked against the market to confirm it’s in the right range, not the other way around.

male electrician works switchboard with electrical connecting cables


How to use your rate in practice

Your hourly rate is the foundation of everything else you quote. Here’s how it feeds into the real world.

Fixed-price jobs

Most customers prefer a fixed price. They want to know what they’re paying before the engineer arrives. Your hourly rate is the engine behind that price.

Estimate the time the job will take (realistically, including any travel or setup time you’re absorbing), multiply by your hourly rate, add materials at cost plus your materials margin (typically 15% to 25% on parts), and build in a contingency for unexpected complications.

If you consistently find jobs running over the estimate, your time estimates are too tight, not a reason to cut your rate.

Call-out fees

A call-out fee is legitimate and sensible. It covers the cost of an engineer travelling to a job before any billable time begins. Many field service businesses in the UK charge £50 to £75 as a standard call-out fee, higher for emergency or out-of-hours callouts.

Emergency premiums of 50% to 100% above the standard rate are normal and defensible; the cost of keeping a rota, holding stock for emergency repairs, and disrupting a planned schedule is real.

Service agreements

Maintenance contracts and service agreements are typically priced at a slight discount to reactive rates, because the predictability of the work reduces your scheduling overhead and the customer is committing volume. If your standard rate is £58 per hour, a service agreement rate of £50 to £52 per hour is reasonable, provided the contract volume genuinely reduces your per-job overhead.

The Fieldmotion article on service agreements covers the full mechanics of pricing and selling contracts.

Reviewing your rate

Your costs don’t stay still. National Insurance increased in April 2025. The National Living Wage rose 6.7% in the same month. Fuel duty relief ends in August 2026. Van insurance and maintenance costs have been rising at 7% to 8% per year.

Most field service businesses should be reviewing and increasing their rates at least once a year, typically at the start of April to coincide with the new tax year. If you haven’t increased your rate in two years, you’ve almost certainly seen your margin erode.

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Frequently asked questions

What if I’m the engineer and the business owner?

The same calculation applies. Your cost to the business is the market rate you’d need to pay someone to replace you, plus the same NI and pension burden. Many owner-operators underprice because they conflate “not paying themselves” with “not having a labour cost.” That thinking produces a business that can’t afford to hire when you need to.


What about materials margins?

Materials are priced separately from labour. A typical materials margin is 15% to 25% over trade cost; this covers the cost of ordering, holding stock (see the van stock article for what that actually costs), and the risk of parts being wrong or wasted. Your labour rate calculation should not include materials costs; those are added on top per job.


Does VAT affect this calculation?

If you’re VAT-registered, your quoted rates will be exclusive of VAT for business customers (who can reclaim it) and inclusive for residential customers (who cannot). The calculation above is in net figures. Adding 20% VAT on top of a £58 per hour labour rate makes the VAT-inclusive charge to a residential customer £69.60 per hour. Make sure your customer-facing quotes are clear about whether VAT is included or excluded.


How do subcontractors change things?

When you use a bona fide subcontractor rather than an employee, you lose some of the employer NI and pension burden, but you gain a higher day rate and the risk of availability. For CIS purposes, you’re also operating in a different compliance framework. The Fieldmotion article on employees vs subcontractors covers the compliance and cost difference in full.


What’s the right profit margin?

There’s no single correct answer. 10% net is thin; it leaves almost no cushion for bad months, equipment replacement, or growth investment. 20% to 25% is healthy for most field service businesses and gives you room to absorb a slow quarter without taking a loss. If your margin is consistently above 30%, either you have a genuinely differentiated position in your market, or there’s an opportunity to win more work by being slightly more competitive on price.


How does this work for a team rather than one engineer?

The per-engineer calculation scales. Multiply cost figures by the number of engineers, then adjust for shared overheads that don’t multiply at the same rate: admin, software licences, and insurance tend to be cheaper per head as the team grows. Divide total costs by total realistic billable hours across the team to get a blended rate. If engineers have meaningfully different salaries or specialist costs, calculate separate rates for each tier rather than averaging across everyone.

The number most field service businesses need to know is not what competitors are charging. It’s the minimum their own cost base requires, and how far above that floor the market will bear. The calculation above gives you the first number. Your local market, your reputation, and the quality of your service determine the second.

If you’d like to track job costs, actual billable hours per engineer, and real margins per job automatically, book a Fieldmotion demo to see how it works in practice.

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