How to Create a Business Website (Even If You’re Not Tech-Savvy)

If you’re running a business without a website, you’re already falling behind. Whether you’re a plumber, electrician, landscaper, HVAC technician or even run a mobile car wash, your website is your modern-day shopfront. It’s where people go to check if you’re credible, reliable and worth contacting—long before they ever call or message you.

Here’s what a solid website brings to the table:

• It Brings in Leads While You’re Off the Clock
  A well-built website doesn’t sleep. With features like contact forms, quote request pages and tap-to-call buttons, it can turn visitors into leads without you lifting a finger.

• It Helps You Get Found Locally
  When someone searches for something like “boiler repair near me,” your website—especially one set up with local SEO in mind—can help you appear in those results and stand out from the competition.

• It Builds Trust Straight Away
  Clean design, clear messaging, testimonials and real photos of your team all help reassure potential customers that you’re professional and dependable.

• It Lets You Control the Story
  Unlike social media or review platforms, your website is your space. You choose the photos, write the words and shape the way people see your business.

If you’re relying on a Facebook page alone, it’s probably not enough. Most customers will still look for a proper website to confirm your business is genuine.

Contents

• What Every Trade or Service Website Needs
  • A Clear, Straightforward Homepage
  • Obvious Calls to Action
  • Detailed Service Pages
  • An ‘About’ Page That Feels Personal
• Which Website Builder Should You Use?
  • Wix
  • Squarespace
  • WordPress with Elementor
  • What About Google’s Free Website Option?
• What Pages Should Your Website Include?
  • Homepage
  • Services Page
  • Contact Page
  • About Page
  • Testimonials or Reviews
  • Gallery or Portfolio
  • FAQs
• How to Make Your Website Actually Work for You
  • Mobile-Friendly Design
  • Clear, Simple Messaging
  • Target the Right Locations
• How to Get Found on Google: SEO Basics for Local Businesses
  • Use Keywords That Real People Search For
  • Include Your Service Areas Throughout Your Site
  • Link Your Website to Your Google Business Profile
  • Add Descriptive Text to Your Images
• How to Turn Visitors Into Leads
  • 1. Make Phone Numbers Clickable
  • 2. Keep Contact Forms Short and Simple
  • 3. Offer Something That Encourages Action
• Common Website Mistakes (and How to Avoid Them)
• Final Checklist: Before You Launch Your Website
  • Core Pages
  • Technical Setup
  • Trust Signals
• Keeping Your Website Updated
• Connect Your Website to Fieldmotion
• Final Thoughts: Just Get Started

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What Every Trade or Service Website Needs

There’s no shortage of websites out there, but not all of them work. If you want your site to actually bring in customers—not just sit there looking pretty—it needs to include a few key elements.

Here’s what every field service business website should have, based on real examples and what actually works for small businesses.

1. A Clear, Straightforward Homepage

Your homepage needs to answer three things straight away:

• Who are you?

• What do you do?

• Where do you work?

Don’t make people dig around for the basics. This is also the place to highlight what makes your business stand out. Maybe it’s your fast response times, years of experience, eco-friendly approach, or simple, honest pricing.

Tip: Use real photos. Show your team, your vans, your tools—anything that proves you’re the real deal. Stock images look nice, but they don’t build trust.

2. Obvious Calls to Action

Every page on your website should tell visitors what to do next. That might be:

• Book a quote

• Call now

• Request a callback

• Schedule a visit

Make the buttons big, easy to spot, and frequent—especially for mobile users. If people have to scroll too far or hunt around to get in touch, they’ll probably give up.

3. Detailed Service Pages

Don’t just say, “We offer maintenance and repairs.” Be specific. Each service should have its own page or section that explains:

• What the service includes

• Who it’s suitable for

• The benefits

• Common questions people ask

• Photos of your team doing the job

This helps potential customers understand what you offer and builds confidence. It also helps with SEO—Google loves detailed, focused content.

4. An ‘About’ Page That Feels Personal

People want to know who they’re hiring. Your ‘About’ page should give a quick overview of how you got started, your values, and your team. It doesn’t need to be long—just honest and human.

Sharing your story helps you stand out from the bigger, faceless companies. It shows that you care about the work and the people behind it.

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Which Website Builder Should You Use?

Even if you’ve never built a website before, getting online is easier than ever. You don’t need to hire a pricey web agency or learn how to code. These days, there are simple tools that let you build a great-looking site yourself—just by dragging and dropping.

Here are some of the best options for small and local service businesses:

Wix

Wix is ideal if you want something quick and straightforward.

• Easy drag-and-drop builder

• Mobile-friendly templates

• Affordable monthly plans

• Built-in forms and galleries

• A solid choice for solo trades or small teams

Squarespace

Known for its clean, modern designs, Squarespace is easy to work with and looks great.

• User-friendly editor

• Smart templates built for service-based businesses

• Built-in SEO tools and analytics

• Ideal for businesses where visuals matter, like landscaping, decorating or cleaning

WordPress with Elementor

If you want more flexibility and room to grow, this combo is worth a look.

• More control over layout and features

• Ideal if you plan to blog or expand your site over time

• Slight learning curve, but lots of online tutorials

• Requires separate hosting (look into SiteGround, Bluehost or Kinsta)

What About Google’s Free Website Option?

If you just need something up fast, Google offers a free website through your Business Profile. It’s fine as a short-term solution—but limited in what you can customise. Best to treat it as a placeholder until you can build something stronger.

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What Pages Should Your Website Include?

If you want your website to actually bring in leads—not just look the part—it needs more than just a homepage. These are the core pages every field service business should have:

Homepage

Your homepage should clearly explain what you do, where you work, and why someone should choose your business. Think of it as your first impression—make it count.

Services Page (or Separate Pages for Each Service)

Break down each main service you offer. Don’t just list them—explain what’s involved, who it’s for, and why it matters. This also helps your site show up in search results when someone Googles things like “boiler repair in Galway” or “gutter cleaning near me”.

Contact Page

Make it easy for people to get in touch. Include:

• A phone number (make sure it’s clickable for mobile users)

• A simple contact form

• Your email address

• Your office location or a map showing the areas you serve

About Page

Tell people who you are and why you do what you do. Share a bit about your background, values, and the team behind the business. This helps build trust and separates you from faceless competitors.

Testimonials or Reviews

Positive feedback from real customers goes a long way. Include short quotes, photos of finished work, and even screenshots from Google reviews if you have them.

Gallery or Portfolio

Show off your work. Whether it’s a new bathroom, a clean roof, or a polished garden, real images of real jobs help customers feel confident you can deliver.

FAQs

Answer the common questions upfront. This could include:

• How quickly can you come out?

• Do you offer free quotes?

• What areas do you cover?

• Are you insured?

Answering these early removes uncertainty and helps people take the next step.

Learn more: What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring

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How to Make Your Website Actually Work for You

It’s not enough to simply have a website—it needs to pull its weight by bringing in leads and helping people take action. Here’s how to make sure your site is doing the job properly:

Mobile-Friendly Design

Most people will visit your site from their phone, not a laptop. So your site needs to load quickly, be easy to scroll through, and work well on smaller screens. Most website builders include a mobile preview—make sure to use it before publishing.

Clear, Simple Messaging

Avoid technical jargon or vague language. Write the way you’d speak to a customer in person. Be direct, be specific, and focus on what your service actually does for them.

Instead of something like:
“We provide general contracting and infrastructure services”
Try:
“We build sturdy garden walls that last for years”

This kind of clarity makes it easier for customers to know exactly what you do—and why they should hire you.

Target the Right Locations

Mention the areas you serve across your homepage and service pages. Whether it’s specific towns, counties or postcodes, this helps your website appear when locals search for services in your area. It’s a small change that can have a big impact on visibility.

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How to Get Found on Google: SEO Basics for Local Businesses

You don’t need to be an expert in SEO (Search Engine Optimisation), but knowing a few basics can make a big difference. A properly set up website helps your business appear when local customers are searching for the exact services you offer.

Here’s where to start:

1. Use Keywords That Real People Search For

Think about what your customers would type into Google—not the technical terms you might use.

For example, people are more likely to search for:
“boiler repair Cork” rather than “certified heating engineer”
Or “gutter cleaning Portlaoise” instead of “domestic exterior maintenance”

Use these natural, location-based phrases across your homepage, service pages, and in your page titles. It helps Google match your site to real searches.

2. Include Your Service Areas Throughout Your Site

Make it clear where you work. Mention the towns, counties, or areas you serve in:

• Page titles and headings

• Your website footer

• The “About” and “Contact” pages

• Meta titles and descriptions (your web builder or SEO tool can help with this)

This tells Google you’re a local business and makes it more likely you’ll appear in local search results.

3. Link Your Website to Your Google Business Profile

If you haven’t already set up a Google Business Profile (formerly Google My Business), do that first. Then make sure it links to your website and stays up to date with:

• Opening hours

• Service areas

• Photos of your work or team

• A list of services you offer

• Reviews from customers

This is key for showing up in the local map results on Google, which often appear above standard listings.

4. Add Descriptive Text to Your Images

When uploading photos to your website, give each one a short, clear description—this is called “alt text.” It’s not just for accessibility; it also helps Google understand what’s on your site.

Examples:

• “Newly installed heat pump in Dublin”

• “Roof repair project in Clonmel, County Tipperary”

It’s a small detail, but it supports your SEO efforts and makes your site more visible in image search as well.

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How to Turn Visitors Into Leads

Getting people onto your website is a great start—but it’s only half the job. The next step is to turn that interest into action, whether that’s a call, a booking or an enquiry.

Here’s how to encourage more visitors to get in touch:

1. Make Phone Numbers Clickable

If someone’s viewing your site on their phone (which most will be), they should be able to tap your number and call straight away. Use clear buttons with phrases like:

• “Tap to Call”

• “Request a Callback”

• “Get a Free Quote”

Make sure these are easy to find on every page, especially near the top of your homepage and service pages.

2. Keep Contact Forms Short and Simple

Don’t overcomplicate things. The more fields you ask people to fill out, the less likely they are to complete the form.

Stick to the basics:

• Name

• Phone number

• A short message or job description

If you want to include optional fields, consider things like postcode or preferred time to be contacted—but keep them optional.

3. Offer Something That Encourages Action

A small incentive can make a big difference in getting people to reach out. You don’t need anything flashy—just something that adds value or sets expectations.

Ideas include:

• “Free call-out this month”

• “10% off for new customers”

• “We’ll return your call within 30 minutes”

Even a simple promise like that last one shows that you’re responsive and reliable—two things customers are looking for.

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Common Website Mistakes (and How to Avoid Them)

Even with the right tools and intentions, it’s easy to fall into a few traps when building your site. These mistakes can hurt your credibility or cost you leads—so it’s worth checking your site against this list.