Effective Date: 18/07/25
Last Updated: 27/08/25
Introduction
This Privacy Policy explains how Fieldmotion (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use our website or engage with our services, including requesting a free demo, watching our webinar, or contacting us through our forms.
We are committed to protecting your personal information and ensuring transparency about how we use it, in compliance with the UK GDPR, EU GDPR, and Data Protection Act 2018.
What Personal Data We Collect
When you interact with us through our website, we may collect the following:
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Full name
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Email address
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Phone number
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Company name
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Industry
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IP address and browser/device information (via cookies and analytics)
How We Collect Personal Data
We collect data when you:
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Submit a demo request form
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Watch our pre-recorded webinar
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Fill out a contact form
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Browse our website (via cookies and tracking tools)
How We Use Your Information
We use your data to:
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Respond to demo and contact requests
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Provide access to webinars or marketing materials
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Send follow-up emails related to your inquiry
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Improve website functionality and user experience
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Run remarketing or performance advertising campaigns
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Monitor effectiveness of paid media
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Ensure security and detect fraud
Legal Basis for Processing
We process your personal data on the following lawful grounds:
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Consent – when you voluntarily submit your data
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Legitimate interest – to respond to business enquiries, improve our services, and conduct marketing (unless you opt out)
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Contractual necessity – if you become a customer and we need data to fulfil our agreement
Cookies and Tracking
We use cookies and similar technologies for analytics, remarketing, and conversion tracking.
Third-Party Tools Used:
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Google Analytics & Google Tag Manager – for traffic and usage analysis
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Google Ads & Conversion Tracking – to optimise ad performance
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Facebook Pixel – for social media remarketing
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Tawk.to – for live chat and customer support
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Fieldmotion CRM – to manage demo bookings and communications
To learn more or update your preferences, visit our Cookie Policy or manage settings in your browser.
Data Sharing
We engage carefully selected third-party partners and service providers who process personal data on our behalf in compliance with GDPR. From time to time, we appoint digital marketing agencies to conduct outreach and marketing activities on our behalf. As part of these activities, personal data may be processed in accordance with applicable data protection laws. Our appointed data processors include:
(i)Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: http://sopro.io. Sopro is registered with the ICO Reg: ZA346877. Their Data Protection Officer can be emailed at: dpo@sopro.io“
Data Retention
We retain your personal data only as long as necessary for the purposes we collected it, including:
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Responding to enquiries
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Providing access to services
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Compliance with legal or contractual obligations
Retention period: up to 24 months after last interaction unless required for legal or contractual reasons
Your Rights (UK/EU Residents)
Under data protection law, you have the right to:
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Access your data
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Correct inaccurate or incomplete data
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Request deletion (“right to be forgotten”)
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Restrict or object to processing
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Data portability
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Withdraw consent at any time
To exercise any of these rights, email us at: info@fieldmotion.com
Data Security
We take your privacy seriously. Your data is protected using:
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SSL (Secure Socket Layer) encryption
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Access controls for internal systems
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Regular malware scanning
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Secure storage within our CRM
Your Choices
You can unsubscribe from marketing emails at any time by clicking the link at the bottom of any email.
To opt out of cookies or third-party tracking, you can adjust your browser settings or reject non-essential cookies on our website.
Contact Us
If you have any questions about this privacy policy or how we handle your data:
Fieldmotion
75 Belfast Rd
Newry, BT34 1QH
info@fieldmotion.com
028 3025 6444