In Motion is our new event series bringing together field service business owners and managers across Ireland and Northern Ireland for practical learning, expert insights, and local networking. Whether you’re in plumbing, HVAC, electrical, landscaping, security systems, or property maintenance, these free morning events are designed to help you grow and future-proof your business.
We’ve moved our Belfast In Motion event to a later date to ensure everyone can properly step away from the day-to-day and get the most value from the experience. But here’s the exciting news: both of our incredible speakers went ahead and recorded their presentations so you can access their expert insights right now!
We’re thrilled to share that the Belfast in Motion 2026 video recordings are now live and ready to watch.
What You’ll Learn
Beyond The Blue Link – Joanne Kearney, GlowMetrics
The search landscape is evolving faster than ever. Joanne Kearney, Managing Director of GlowMetrics, takes you beyond traditional SEO into the new world of Generative Engine Optimisation (GEO).
In this session, you’ll discover:
- How AI platforms like ChatGPT, Gemini, and Perplexity are changing search behaviour
- What these AI tools are saying about YOUR business right now
- Practical strategies for optimising your online presence for AI-powered search
- How to measure AI traffic and visibility using tools like SEMrush
- The importance of citation mining and online reputation in the AI era
Key Takeaway: Learn exactly how to audit what AI platforms say about your brand and implement strategies to improve your visibility in AI search results.
The 4-Page Marketing Plan – Andi Jarvis, Eximo Marketing
Marketing plans don’t need to be complicated, 50-page documents that sit in a drawer gathering dust. Andi Jarvis, founder of Eximo Marketing, shares his battle-tested framework that’s helped companies from global brands to local businesses create marketing plans that actually get used.
In this session, you’ll discover:
- Why most marketing plans fail (and how to fix it)
- The simple 4-page framework: Strategy, Tactics, Calendar, Budget
- How to define your target audience and positioning in plain English
- Practical tactics organised into Bronze, Silver, and Gold tiers
- Why competitor analysis is often a waste of time
Key Takeaway: Walk away with a framework you can implement immediately to create a marketing plan that fits on four pages and drives real results.
Join Us at an Upcoming In Motion Event
We’re bringing In Motion to three more cities across Ireland in 2026:
Dublin — 24 April 2026
📍 Huckletree, Dublin
Cork — 31 July 2026
📍 Republic of Work, Cork
Galway — 30 October 2026
📍 PorterShed, Galway
Each event features expert talks, practical takeaways, and the chance to connect with other field service professionals in your area—all over a relaxed morning with coffee. Register your interest to get early access to tickets, event updates, and the full video pack after each event.
